ABOUT MAX MUSCLE COLORADO:

Colin Armbruster is the president of Quadlife Inc – the Licensed Regional Director for Max Muscle Sports Nutrition in Colorado. Prior to joining Max Muscle Sports Nutrition, Colin spent 10 years as a business development executive, consulting primarily to the Mining and Power Generation industries. MORE »
Colin is a proven veteran in general management, project management, consultative sales and marketing with a successful history of visionary and strategic leadership, execution of key priorities, driving growth and achieving financial goals. He has spearheaded projects that have delivered results across a range of Fortune 500 companies, including Peabody Energy, ConocoPhillips, Newmont Gold and Rio Tinto. Prior to consulting to the Mining and Power industries, he was a Project Manager delivering on tactical construction projects for the Australian Air Force.
As the Regional Director for Max Muscle in Colorado, Colin is driven to help Coloradans exceed their health, fitness, weight loss and sporting goals. Both Colin and the franchisee’s are committed to providing personalized, science based nutritional solutions and the best experience that consumers will find in the industry.
Colin is supported in his business endeavors by his wife Joni and their two beautiful daughters, Sophia and Amelia
Lauren McKissick – Regional Support Specialist, CO MORE »
Certified Strength and Conditioning Specialist, NSCA-CSCS
Certified Fitness Nutrition Specialist, ENW
Whether hiking the Canadian Rockies, scuba diving the Great Barrier Reef, or weekend biking, Lauren’s love for being active has molded her into the healthy individual she is today.
As the chubby kid, with the desire to excel in sports, Lauren quickly learned the importance of exercise and nutrition for optimizing her sports performance and leading a healthy lifestyle. Her love of athletics continued at the collegiate level pole vaulting and playing water polo at Virginia Tech. Desiring to increase her knowledge in the field she studied and graduated with a BS in Human Nutrition, Foods and Exercise. Shortly after, Lauren obtained her certification as a Strength and Conditioning Specialist with the National Strength and Conditioning Association (NSCA) and later added Fitness Nutrition Specialist with Exercise and Nutrition Works (ENW) to her credentials. Her passion for fitness, energetic attitude and desire to help others achieve their goals has brought her to where she is today, and she can’t dream of doing anything else.
COLORADO FRANCHISES
DENVER & LITTLETON
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Billy Van Heusen, Jr. MORE »
Owner – Certified Sports Nutrition Specialist
This Denver native has been heavily involved in athletics and sports nutrition through out his life. After graduating from Cherry Creek High School, Billy moved to North Battleford, Sasketchewan, Canada to play Junior A hockey. The only American in the league Billy worked hard to earn the respect of his peers. He returned home to attend The University of Denver, and graduated in 2003. After working in finance for 3 years Billy decided to return to his passion for sports nutrition, and along with his father, purchased the first Max Muscle franchise in Denver.
Allison (Ali) Van Heusen MORE »
Owner – Certified Sports Nutrition Specialist
Ali grew up in Nebraska and was involved in athletics from a young age. She graduated from high school a three-sport letter winner. She then attended University of Nebraska-Lincoln, where she majored in Animal Science/Pre-Veterinary Medicine. After earning her degree in 1999, Ali came to Denver and began a career in pharmaceutical sales with Abbott Laboratories and then on to Schering-Plough 7 years later. After 8 years in “Big Pharma,” Ali was ready for a change and joined Billy to help open Max Muscle in November 2007. Currently, Ali specializes in helping clients through Max Muscle’s Nutrition Plans. Her clients to date have lost a combined 114.43 pounds of fat and counting! Whatever your fitness goal, Ali can help you get there.
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BOULDER |
Craig David MORE »
Pres & Director, Helix World Group // Max Muscle Sports Nutrition
BS. Exercise Science & Nutrition
Cert. Personal Trainer – NCSF
Cert. Sports Nutrition Specialists – NESTA
Craig has been privileged to develop the Boulder/Broomfield region for Max Muscle Sports Nutrition. It was the 1:1 philosophy of Max Muscle; the unique providing of education to its customers, and the science behind the company that first attracted Craig.
He now enjoys living in the Denver/Metro area and taking full advantage of what CO has to offer. Being born and raised in Colorado, he grew up surrounded by the mountains, a small town atmosphere, farming, skiing, and aviation. Upon graduation, Craig received a B.S. in Health and Exercise Science & Nutrition. His active lifestyle has helped facilitate his enthusiasm for health and exercise, which initially lead him down a professional path of health and fitness. Within this realm of instruction, he discovered a passion to motivate others. Not only did he help foster the evolution of their physique, he facilitated personal and professional developments of optimistic perspectives. This provided a full circumvention to the elements involved in one’s advancement.
It was soon realized that his intense desire to continually challenge his own physical well being could be transformed to aid others in achieving their own personal aspirations. This turning point in life helped flourish a new identity as a leader and an entrepreneur.
At the forefront of Craig’s professional career was an internship at the White House Athletic Club and a stint in corporate America. It became clear that to effectively compel others to find significance in success, there had to be a level of personal, one on one, engagement. Hence, Max Muscle Sports Nutrition of Boulder was rooted and bringing with it, a personable, educated, highly diverse staff of fitness professionals!
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PARKER |
Mitch Klaus MORE »
Owner - Certified Sports Nutrition Specialist
BS. Exercise Physiology and Sports Nutrition (Honors)
Mitch Klaus earned his Bachelor of Science in Exercise Physiology with a minor in Sports Nutrition from San Jose State University where he graduated with honors and was asked to return as an instructor for the university’s weight lifting classes. He has been in the fitness industry for over 30 years. He has worked as a certified personal trainer and certified sports nutritionist providing personal training, exercise plans, and nutrition plans for people of all walks of life. Some of Mitch’s clients include high profile executives and CEO’s, people recovering from illnesses, injury, and surgery, bariatric patients, health care professionals, amateur and professional athletes, adults and children with special needs, new moms, weekend warriors, recovering coach potatoes, and those trying to remain or seeking to be healthy and fit. Mitch has always had a great passion for nutrition, how the body works, as well as educating and empowering others to achieve greatness; for as Zig Ziglar said, “You don’t have to be great to start but you have to start to be great.” Max Muscle Sports Nutrition has been a part of Mitch’s life since it’s inception in 1991 and in 2007 Mitch made the Max Muscle Sports Nutrition name part of his family with the opening of his Max Muscle Sports Nutrition Store in Parker Colorado.
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HIGHLANDS RANCH |
Bryan Cash MORE »
Owner-Certified Sports Nutrition Specialist
Bryan currently resides in Denver, CO. He is not only the store owner of Max Muscle in Highlands Ranch/Lone Tree regions but he is also a
full-time Firefighter and EMT for Englewood Fire Department. In his early twenties Bryan worked for the United States Forest Service in Montana. In 2003-2008 he worked as a full-time firefighter for Vail Fire Department. Throughout his journey as a Firefighter he has made sure that health and fitness maintain a top priority in his life. He is currently involved in the Scott Firefighter Combat Challenge. This is a nationally recognized event that brings the most fit and conditioned Firefighters from all over the United States and Canada to battle out physical agility challenges and skills to see who as the toughest mind, biggest heart, and the over all desire to win. Bryan has been the captain of the firefighter team for the Outward Bound/Colorado Relay in 2006 and 2007. In 2008 he competed in toughest competitor alive (TCA) in the Police and Fire games where he took 1st place in bench press and 2nd place in the pull-up sections. All in all he is natural athlete who seeks motivation through competitions associated within the realm of firefighting and living a healthy life-style. When Bryan is not at the fire-house, at the gym, or at the Max Muscle store he is investing time for charity and community outreach projects. He has been involved in the Denver Marathon to support and raise funds for the Muscular Dystrophy Association. He is currently trying to establish a community outreach project to unite Max Muscle and Fired Up for Kids. As the owner of the Max Muscle Store in Highlands Ranch/Lone Tree Bryan seeks the challenge of business ownership, opportunities to increase involvement of community outreach and charity events, promote a healthy life-style, educate consumers about Max Muscle and Max Muscle's Nutrition Plans, help others achieve their fitness goals, and continue to promote a life long interest to promote fitness as a lifestyle.
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GREELEY & FORT COLLINS |
Rodney Garcia MORE »
Certified Sports Nutrition Specialist
Helping our customers transform their lives is my passion, and the reason I love the fitness industry. As a certified nutrition coach, I enjoy creating effective weight-loss plans for customers. I’m also a certified personal trainer, so I’m happy to provide tips to customers on the right ways to train to maximize their diet and supplement regimens. Most recently, I was the light-heavy champion in 2008 Colorado state bodybuilding contest, and have placed first or second in several others.
Kim McMurren MORE »
Owner - Certified Sports Nutrition Specialist
As owner of the Max Muscle stores in both Greeley and Fort Collins, helping people achieve their fitness and weight-loss goals is my passion. I’ve been involved in fitness my entire life, both as an instructor and athlete in numerous races and bodybuilding events, with several first-place finishes. Our stores stress education and gentle listening, making them homey destinations for anyone who wants help achieving amazing results.
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WESTMINSTER |
Andrea Sears MORE »
Owner - Certified Sports Nutrition Specialist, NESTA
Andrea Sears grew up rural Illinois on a farm gardening and raising livestock. Her upbringing instilled the importance of nutrition and healthy living and Max Muscle Sport Nutrition is a vehicle to deliver good supplementation that lacks in our diet that is necessary to combat everyday stress and environmental toxins. She spent hours with therapists and top fitness gurus that trained olympic and professional athletes in Chicago and has received her Certification in Personalized Fitness Training. She instructed aerobic classes and also participated in natural bodybuilding fitness modeling contests in southern California. Physical fitness and taking responsibility for her own health will be a continual lifestyle for her and feels blessed to have the opportunity to impart the knowledge of proper nutrition supplementation and be able to deliver superior products that can be trusted through the Max Muscle industry.
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LOVELAND |
Ron Worley MORE »
Owner – Certified Sports Nutrition Specialist
Sports were really important to Ron growing up as a child. Football and wrestling were his focus. A 1991 high school graduate, he left his home town of Wasilla, Alaska to play football at Chadron State in Nebraska. In 1993, he moved to Colorado. Ron has been a Bail Bond Agent in Greeley since 1997. He has competed in natural bodybuilding competitions since 2007. His first show was the Max Muscle Mile High where he fell in love with the concept of Max Muscle. Now two years later he is hanging up his posing suite to help others with their fitness and weight loss goals. Owning a Max Muscle is a rewarding avenue for Ron to help people with their goals.
Erin Brady MORE »
Owner – Certified Sports Nutrition Specialist
Erin attended Greeley Central High School and graduated from the University of Northern Colorado 2001. She has been a police Officer for the Greeley Police Department since 2003. Erin began competing in figure competitions in 2008 and is now a national level competitor. Her love of fitness began when she worked at the local gym during high school and college. By owning a Max Muscle, Erin has checked off another item from her “bucket list.”
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LONGMONT |
Scott Hinsch MORE »
BA Business Management
Certified Fitness Nutrition Specialist
President: Performance Health & Training Concepts
Scott and his wife Dawn have lived in the Front Range area since 2003 and are owners of the Max Muscle Sports Nutrition Franchise covering the Longmont/Erie CO area. Originally from Northwest Iowa and a graduate of the University of Northern Iowa, Scott has been involved in sports his entire life and enjoys being an active participant and fan of a wide variety of athletic activities. Scott ran is first triathlon in 2004 and has participated in over 20 more since. He will complete his first half ironman in July of 2010 with a goal of completing his first full ironman in 2011.
Professionally, Scott has 17 years of experience managing sales call centers for Gateway Computers and Philips Electronics (Consumer Health & Wellness Division) where he successfully developed and executed strategies to lead individuals and teams to goal achievement and industry leadership.
While traditionally an active person, like many, Scott has dealt with weight and fitness challenges his entire life. This firsthand understanding of the ongoing challenges that come with achieving discipline and consistency with habits in this area is what feeds his passion for continuous improvement and helping others achieve their goals. Scott looks forward to the opportunity to partner with Max Muscle and the communities of Longmont and Erie to advance health and wellness awareness for people of all ages and interests.
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