THERE IS NO TRY

Tim Cook, 33, of Westminster, Colorado, first runner in the 2011 MaxForm contest, likes to think of a healthy lifestyle in terms of his favorite quote, spoken by Jedi Master Yoda in Star Wars: “Do or do not. There is no try.” “It really applies to fitness transformation,” Tim said. “You either do it, or you don’t. I can control how much I eat and whether or not I go to the gym.”

The concept is especially poignant for Tim because he had tried many times to lose body fat before he achieved success. Tim is in school, studying to be a physical therapist assistant. He and his wife, Jo Ann, have a 2-year-old son, Zachary, and a daughter due any day. Add to his full agenda, Tim recently put on weight after an anterior cruciate ligament (ACL) injury prevented him from playing basketball, a game he has enjoyed for years. “More times than I want to count, I have worked out and eaten right for two weeks, then I would go back to my old ways,”  Tim said. “I was driving by one of the (Max Muscle Sports Nutrition) stores at the end of last year, and I was looking for something to keep me motivated and focused long term.”

What kept Tim motivated and focused was the reliability of his Max Muscle nutrition and exercise plan. He was finally able to “do” and truly discover what it means when Yoda says, “there is no try.” “I love the consistency of going to school, eating healthy and getting to the gym,” Tim said. “I work to stay positive, and be realistic with meals and exercise.”

Bolstered by this newfound stability, Tim was able to put even more gusto into not only his fitness, but his schoolwork and family. For Tim, the highlight of the competition was when people started to notice a change. He lost 72 pounds. He was gaining momentum and putting energy into new fitness goals related to his study of Brazilian Jiu Jitsu, a defensive martial art. “I started the contest just to lose body fat, then I wanted to see how far I could go,” he said. “I exceeded my goals and made new ones. If you have something you enjoy doing workout wise, it keeps you going. It builds. You start doing things, feeling better, getting results.”

The workout Tim most enjoys now is Jiu Jitsu and since completing the MaxForm competition, it is easier for him to perform the moves. A consummate athlete, Tim now has his eye on entering Jiu Jitsu tournaments and earning a black belt – a feat that takes 10 to 12 years. He earned the nickname Polar Bear from one of his fellow Jiu Jitsu trainees who said wrestling with Tim feels like being grabbed by a polar bear.

Tim credits the Max Muscle team for support throughout the contest and beyond. “I think that the Max Muscle Contest was a great motivator for me to see what I was capable of when I combined a healthy nutrition plan, effective supplements and working out consistently,” he said. “I know I wouldn’t have reached and exceeded my goals if I hadn’t been part of the MaxForm 2011. Max Muscle supplements are awesome. They have everything you need to transform your body. My local Max Muscle store in Westminster, Colorado supported me throughout the entire contest.”

Tonya Henderson, who owns the Muscle store in Westminster, got to know Tim Cook over the course of the contest when he would visit the store up to three times a week. “Even though he did not win first place, he’s certainly a winner in our eyes and is currently motivating and inspiring our customers and members of myMaxMuscle.com to do the same,” she said. “What an inspiration! Here’s someone who has decided to make a change, got phenomenal results and unselfishly spends his time motivating others to do the same.”

STATS & SUPPLEMENTS

Start – Dec. 26, 2010
Weight: 267 pounds
Waist: 42 inches
Body Fat: 38 percent
Final – June 30, 2011
Weight: 195 pounds
Waist: 34 inches
Body Fat: 8.8 percent
Tim Cook’s supplements during the competition included ARM, Full Blown Extreme, Iso Extreme, Max Liqui-Carn, Max Creatine, Max EFA and Max Gourmet Protein